Planning · Class 12 · CBSE · Commerce Business Studies

A smartphone company decides to enter tier-2 towns by selling affordable phones through online platforms and establishing local service centres. This…

Practice question from Planning (Class 12 · CBSE · Commerce Business Studies), with the correct answer and a step-by-step solution.

medium · MCQ · Q-04777E

A smartphone company decides to enter tier-2 towns by selling affordable phones through online platforms and establishing local service centres. This comprehensive plan to achieve its objectives is an example of a:

  1. A.Policy
  2. B.Procedure
  3. C.Budget
  4. D.StrategyCorrect answer

Solution

A strategy is a comprehensive plan formulated to achieve organisational objectives by considering the business environment and available resources. The company’s market-entry and competitive approach is therefore a strategy.

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