Principles of Management · Class 12 · CBSE · Commerce Business Studies
A company prepares one integrated plan for its marketing activities, appoints one manager to coordinate those activities, and ensures that all market…
Practice question from Principles of Management (Class 12 · CBSE · Commerce Business Studies), with the correct answer and a step-by-step solution.
hard · MCQ · Q-17D7E6
A company prepares one integrated plan for its marketing activities, appoints one manager to coordinate those activities, and ensures that all marketing efforts serve the same organisational objective. Which Fayol principle is primarily illustrated?
- A.Unity of command
- B.Unity of directionCorrect answer
- C.Discipline
- D.Centralisation
Solution
Unity of direction requires one head and one plan for activities having the same objective. It concerns the coordination of group activities, whereas unity of command concerns the number of superiors issuing orders to one employee.
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