Marketing Management · Class 12 · CBSE · Commerce Business Studies
A sales representative visits a factory, demonstrates how an industrial machine works, answers technical questions, negotiates the order, and contact…
Practice question from Marketing Management (Class 12 · CBSE · Commerce Business Studies), with the correct answer and a step-by-step solution.
medium · MCQ · Q-7D81B6
A sales representative visits a factory, demonstrates how an industrial machine works, answers technical questions, negotiates the order, and contacts the buyer after installation. Which element of the promotion mix is primarily being used?
- A.Advertising
- B.Sales promotion
- C.Personal sellingCorrect answer
- D.Public relations
Solution
Personal selling involves direct, face-to-face communication with prospective buyers. Demonstration, handling objections, negotiation, and follow-up are important features of personal selling.
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