Marketing Management · Class 12 · CBSE · Commerce Business Studies
A manufacturer of premium handcrafted watches authorises only a few carefully selected luxury boutiques in each city to sell its products. Which type…
Practice question from Marketing Management (Class 12 · CBSE · Commerce Business Studies), with the correct answer and a step-by-step solution.
medium · MCQ · Q-7F4A0E
A manufacturer of premium handcrafted watches authorises only a few carefully selected luxury boutiques in each city to sell its products. Which type of distribution is being used?
- A.Intensive distribution
- B.Selective distributionCorrect answer
- C.Exclusive distribution
- D.Direct distribution
Solution
Selective distribution involves selling a product through a limited number of carefully chosen intermediaries. It provides greater control over the selling environment while offering wider coverage than exclusive distribution.
More from Marketing Management
- A company first identifies the needs of its target customers, develops a suitable product, and then coordinates its marketing activities to…
- A sales representative visits a factory, demonstrates how an industrial machine works, answers technical questions, negotiates the order, a…
- A company is launching a new herbal shampoo. Explain how branding, packaging, and labelling can each help the company market the product.
- A manufacturer wants its packaged food items to reach customers at the right place and at the right time. Which element of the marketing mi…
Practise more Business Studies
Sign up free for adaptive practice on this chapter, with instant feedback and hints on every question.
Start practising freeFree to start · No credit card needed