Marketing Management · Class 12 · CBSE · Commerce Business Studies
A company is launching a new herbal shampoo. Explain how branding, packaging, and labelling can each help the company market the product.
Practice question from Marketing Management (Class 12 · CBSE · Commerce Business Studies), with the correct answer and a step-by-step solution.
hard · Subjective · Q-BA4F67
A company is launching a new herbal shampoo. Explain how branding, packaging, and labelling can each help the company market the product.
Answer: Branding gives the shampoo a distinct name, symbol, or identity that helps customers recognise it and differentiates it from competing products. Packaging protects the shampoo, makes it convenient to handle and use, and can attract buyers through its design. Labelling provides important information such as ingredients, quantity, directions for use, price, manufacturing details, and expiry date.
Solution
Branding creates product identity and differentiation. Packaging performs protective, convenience, and promotional functions, while labelling communicates essential product information and supports informed buying.
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