Marketing Management · Class 12 · CBSE · Commerce Business Studies
A company first identifies the needs of its target customers, develops a suitable product, and then coordinates its marketing activities to satisfy t…
Practice question from Marketing Management (Class 12 · CBSE · Commerce Business Studies), with the correct answer and a step-by-step solution.
easy · MCQ · Q-D3CDA0
A company first identifies the needs of its target customers, develops a suitable product, and then coordinates its marketing activities to satisfy those needs profitably. Which marketing management philosophy is reflected here?
- A.Production concept
- B.Product concept
- C.Selling concept
- D.Marketing conceptCorrect answer
Solution
The marketing concept focuses on identifying and satisfying the needs of target customers more effectively than competitors while achieving organisational objectives.
More from Marketing Management
- A manufacturer of premium handcrafted watches authorises only a few carefully selected luxury boutiques in each city to sell its products.…
- A sales representative visits a factory, demonstrates how an industrial machine works, answers technical questions, negotiates the order, a…
- A company is launching a new herbal shampoo. Explain how branding, packaging, and labelling can each help the company market the product.
- A manufacturer wants its packaged food items to reach customers at the right place and at the right time. Which element of the marketing mi…
Practise more Business Studies
Sign up free for adaptive practice on this chapter, with instant feedback and hints on every question.
Start practising freeFree to start · No credit card needed