Cheat sheet · Class 12 · CBSE · Commerce Business Studies
Marketing Management cheat sheet
The whole chapter on one page: key formulas, facts and the points to remember, for quick revision before a test.
CBSE Class 12 · Business Studies
Cheat sheet
Chapter 11Marketing Management
4 Ps: Product, Price, Place, Promotion.
1. Marketing Philosophies
- production
- product
- selling
- marketing
- societal marketing
2. Marketing Mix
| P | Decisions |
|---|---|
| Product | branding, packaging, labelling |
| Price | cost, demand, competition, objectives |
| Place | channels (direct, one/two/three-level), physical distribution |
| Promotion | advertising, personal selling, sales promotion, public relations |
3. Packaging Levels
- Primary (the bottle).
- Secondary (the box).
- Transportation packaging.
4. Key Points
- Marketing is wider than selling.
- Brand name + brand mark = brand.
- Trademark is legally protected.
- Advertising is paid, impersonal.
Remember: Philosophies | 4 Ps | promotion mix
Marketing Management: questions and notes
More Class 12 · CBSE · Commerce Business Studies cheat sheets
Practise Marketing Management
Sign up free to practise the full chapter. Questions you get wrong come back until you've mastered them.
Start practising freeFree to start · No credit card needed